Director of Internet Marketing/ New Media

Qualifications:

Education: B.A. or B.S. required. Courses in web development, programming and graphic design desired.

Experience: At least 5-8 years of demonstrated leadership in the area of web development and programming.

Knowledge, skills, and abilities:

• Ability to communicate effectively and work well with others
• Understanding of ministry landscape and desire to serve in ministry organization
• Ability to multi-task
• Confident and quick decision-making skills
• Candidate must be detail-oriented, self-motivated, diligen, and flexible

Job Description:

Marketing and Sales

• Provides leadership, strategy, and policies for effective Web-based marketing communications, especially in support with emphasis on using new media to build and sustain relationships between Student Life and key audiences.
• Provides strategic consultation, planning, and leadership in matters related to Web communications technology. Assists in the discovery, adaptation, and thoughtful, productive incorporation of blogs, podcasts and other technology into operations.
• Provides support for users of the in-house Web content management system. Monitors training and consulting needs and assists users in finding resources. Leads creation of guidelines and documentation for users.
• Coordinates product launch and Web delivery and content publishing across software platforms in Octane 8, CMS and Drupal.
• Works collaboratively with IT to ensure that technology resources and priorities effectively support new media communications and that new media communications technologies work appropriately with the company's overall technology standards and goals.
• Coordinates technology, marketing and sales research in support of strategic web planning and execution.
• Identifies and evaluates emerging technologies to enhance new media communications.
• Hires, coordinates and evaluates vendors, freelancers and contracted consultants.
• Manages new media online initiatives.
• Improves key performance metrics such as overall traffic, feedback scores, quality of leads and conversion goals.

Solution Development and Delivery

• Creates efficient and logical web solutions for the company and its customers.
• Designs and codes superior technical solutions.
• Easily recognizes system deficiencies and implements effective solutions.
• Builds relationships with consultants and enlists their opinions on Student Life web strategy and objectives.
• Oversees all vendors and service providers related to web and internet business solutions.
• Maintains a sales lens in creating these solutions.

Project Execution

• Creates and executes project work plans and revises as appropriate to meet changing needs and requirements.
• Communicates and enforces coding standards and consistency.
• Manages resources within budget and project schedule.
• Reviews work of team and reports to leadership.
• Consistently delivers high-quality services to customers.

Communication

• Assists in the facilitation of team and customer meetings.
• Delivers informative, well-organized presentations.
• Understands how to communicate difficult/sensitive information tactfully.
• Reports performance and metrics associated with web and internet business solutions.
• Fosters collaboration with marketing design and production teams.

Programming Languages

• Demonstrates expert knowledge of structured programming opportunities.
• Understands the benefits of the various programming languages.

Architecture

• Possesses significant knowledge of server and internet systems architectures.
• Creates well-designed, reusable systems.
• Understands browser specific compatibility issues.
• Understands the benefits of the various design methodologies.

Professional Qualities

Leadership

• Creates a positive, optimistic work environment for self and co-workers.
• Manages the process of web and internet related innovative changes.
• Facilitates effective team interaction.
• Acknowledges and appreciates each team member's contributions.

Brand Manager Management

• Develops relationships with brand managers that foster ties with our customers.
• Communicates effectively with all teams to identify needs and evaluate alternative business solutions with project management.
• Continually seeks opportunities to increase customer satisfaction and stays current with web trends.
• Manages brand manager expectations effectively.

Internal Operations

• Conducts effective progress evaluations in a timely manner.
• Mentors web development team members.
• Trains other employees through both formal and informal training programs.
• Suggests areas for improvement in internal processes along with possible solutions.